hunger games case study

production:

The hunger games catching fire movie had huge budget of 130,000,000 which was gained by the large success of the first movie( the hunger games) which had a budget of 78,000,000 but in the opening weekend it gained $152,535,747 and by the 31st of august it has a $407,999,255 gross which paved way for the long awaited second movie that is based on the second book and the second book has the reputation to be the best out of the trilogy 

This film was directed by Wolfgang Petersen who has also directed 2004’s Troy and 1984’s the Neverending story both films are loved and held dear across the world and are revered as classics so people who didn't know much about the books  knew that he was the director and the film was expected to be close to a masterpiece with a big budget, big fan base and a respected and experienced director  

The writer  Simon Beaufoy is also respected and experienced and is known for 127 hours and Slumdog millionaire. With this all star team brought together on one project people expected the film one of the best of 2013  and is considered to be one of the best films of the year evan though thier were many great films in 2013

marketing:

The hunger games catching fire  movie had a wide array of marketing techniques. They used posters and sponsor ships like they had with subway just before the film came out their was a sub representing the new movie  they done this to always keep the movie in the public eye because you would subconsciously think of the movie as your eating the sub   

They also took up a lot of space on buses where only the biggest movies can do which kept them in the public eye again. They also used adverts to reach all audiences which shows why they are with both subway and cover girl to reach more audiences with their ads 

The hunger games movie is also using viral marketing to keep themselves in the public eye using the biggest medias mediums to generate chat and awareness for the movie but this also allows free chat about the movie on these mediums to their friend family or any one they want to tell about the movie which increases the awareness for the movie tenfold  

exhibition: 

The film was premiered in a great fashion on London's red carpet and set off a great buzz for the movie. Also big magazines like kerrang and ok were running competitions for tickets to the movie premiere allowing people to try and win tickets. The movie was shown in nearly every movie theatre showing it is a big name film