laura maldy
key representations
prior knowleadge
look for sterio types
look for contrasts between groups
institutions and audiences
production
distribution
marketing
exhibition
exchange
cross media convergence how companys are useing each other
synergy
the more recent the better
talk about an extra company e.g.simmilarly universal dose this
talk about audience habits,consumer demand, consumption trends content driven technological innovation
the problems encountered-how are they takled- what strategies/ technologys are they using
OWNESHIP:
issues:
structure
concentration
consumption trends
absorbtion of independents
setting up independent style subsideres
copyright theift
mergers
beifits of convergence
downside of convergence
regulation/censorship
SYNERGY:
issues:
who has your case study companies copoerated with for mutual profit
recent tech:
sound recording
types of film
types of camera
type of software
advertiseing technologys
how content/genre evolves
empowering independentmedia producers
formats/format wars
PROLIFIERATION OF HARDWARE:
formats format wars
impact on how things are veiwed
what are people doing whilst veiwing
decline in cd and dvd sales
tech convergence:
coming together
benifits of marketing for independent compaines
" large compaies
web 2.0
virtual reality
exchange pros and cons for instituions and audiences
target audience issues:
success of previous titles
star persona
satge of development for the genre
ways of advertiseing
types of audience reaserch
the problems posed by regulation
money issues
technological convergence
how warnings about copyright theft are including in ad's
audience habits
consuption trends
independents needing to compromise
convergence
QOUTE THEORIESTS IN THE EXAM:
find some one relevent to you
THEORIESTS:
sonia livingstone
david gauntlett
henrey jenkins
michael wesch
martin baker
laura maldy
