exam: theroists/ TV Drama

laura maldy
key representations
prior knowleadge
look for sterio types
look for contrasts between groups

institutions and audiences
production
distribution
marketing
exhibition
exchange

cross media convergence how companys are useing each other

synergy

the more recent the better

talk about an extra company e.g.simmilarly universal dose this

talk about audience habits,consumer demand, consumption trends content driven technological innovation

the problems encountered-how are they takled- what strategies/ technologys are they using

OWNESHIP:
issues:
structure
concentration
consumption trends
absorbtion of independents
setting up independent style subsideres
copyright theift
mergers
beifits of convergence
downside of convergence
regulation/censorship

SYNERGY:
issues:
who has your case study companies copoerated with for mutual profit

recent tech:
sound recording
types of film
types of camera
type of software
advertiseing technologys
how content/genre evolves
empowering independentmedia producers
formats/format wars

PROLIFIERATION OF HARDWARE:
formats format wars
impact on how things are veiwed
what are people doing whilst veiwing
decline in cd and dvd sales

tech convergence:
coming together
benifits of marketing for independent compaines
" large compaies
web 2.0
virtual reality
exchange pros and cons for instituions and audiences

target audience issues:
success of previous titles
star persona
satge of development for the genre
ways of advertiseing
types of audience reaserch
the problems posed by regulation
money issues
technological convergence
how warnings about copyright theft are including in ad's
audience habits
consuption trends
independents needing to compromise
convergence

QOUTE THEORIESTS IN THE EXAM:
find some one relevent to you

THEORIESTS:
sonia livingstone
david gauntlett
henrey jenkins
michael wesch
martin baker
laura maldy

distribution

the hunger games catching fire was distributed by Warner bros.
shaun of the dead was distributed by universal pictures

vertical integration:
one media conglomerate owns or oversees production, distribution, exhibition

the process of distribution is a very lengthy a detailed process that crucially dictates the success of afilm through strategic release dates, mrakerting and finnally distribution

ill manors notes/case study

producers:
revolver
film london microwave
lottery funded
bbc films
aim image
plan b enterprises


film notes:
drug use and dealing
black berry
blocks
stolen phones
women in underwear
police brutality
crack houses/ drug houses
sex
pregnant heroine addict 
kids growing up to be dealers
gang leaders
police harasing people for no reason
steriotypical youth
older people forceing things on younger people
doing unnessasary dangerous things
kids being exposed to things they arent suposed to
prostituteing
people having dark pasts
guns are power
extreme peer presure
still some good people wraped up in gang
endless cycle of kids growing up to kill people and geting killed them selfs, but also drugs, violence, sex and death
hore houses
when it really matters evan the people who you think are the worst have a concience

representaion essay london riots

Kai Harvey

London riots 2011 representation essay

In the London riots youth was represented as dangerous in the media and are criticized and looked down apron for the minority action and this was caused by the media mainly publicizing.

Most of the images the media showed youths only wearing hoodies, tracksuits and balaclavas or masks and carrying weapons which presents all youths that wear hoodies and tracksuits as vile criminals. Now when youths wear hoodies people around them make the assumption that they are hiding their face to commit a crime when most youths wear it for fashion.by only publicising youths in this type of clothing with weapons and committing heinous acts influences the public opinions greatly on youths and what they are like. This ideology was still in place before the riots which separated the youths and the community was one thing and the youth community was another and this separation could be argued to be the cause of the riots and to continue to do this is not logical in any way  

As well as labelling criminals by the way they dress they also described youths as feral, despicable and without morals which allows the rest of society to think these things when they see a youth on the street and has greatly set back and lowed the opinion of all youths over London, by only publicizing the minority of youths that are like they say and did not publicise the youths that helped clean up the community and the youths that went out to protect their area from being badly damaged. The Medias use of feral describes the youth as animalistic that have rejected societal norms. This description shows that they have become wild and the sophisticated society that we are widely used to means nothing to them. The media also used despicable which backs up my point on feral as the use of despicable is usually used when someone is describing an action or actions that will never be accepted by our current society, as you can see there is a running theme with the terminology that the media is using which separates the youth from the rest one society which is said to one of the causes of the riots in the first place.

Throughout the riots news broadcasts were repeatedly showing majority youth violence which further pushes through my point that the media portrays youth as the majority of criminals and like I said above that they didn’t document the good things youths were doing not nearly as much as the bad thing that were going on, furthermore the also edit the broadcasts in a way that makes youths come from a gritty back ground and this is shown through the interviews taken with young people the background was almost always graffiti or a dirty looking street where as the news reporters covering the story had nice scenery like the sun hitting the trees as their background that suggests that they are more civilised than the nation’s youths.

http://www.dailymail.co.uk/debate/article-2024284/UK-riots-2011-Liberal-dogma-spawned-generation-brutalised-youths.html

after reading this article it shows that there are truly higher or middle class people who have conceited views on youths by saying that they have no authority or education, are an "absolute dead weight to society", "we only have loyalty to our local gangs" and "we have only animal instincts that respond only to eating, sleeping, having sex and destroying any accessible property that belongs to others". it is this view that again separates the apparent "amoral and brutalised sub culture of youths" today and it is this separation that causes a rift between us and the rest of sociaty. if we are forever labelled as this we can never feel as an equal and respected member of society. the reason for them to continues to push this seperation is that they only pay attension to the minorty of youths do have no education and act stupidly but thier is a minorty of adults that commit fraud and more seroius crimes but we dont label all adults to be criminals.This article and many like it give off the impression that they think they are of a higher status than youths and that we youths are less human than they are based of thier repeted use of words like "feral", "beast like" and "animalistic" which discourages people both adults and youth alike to communicate and break down the communication barrier that has been built by views like this one

In conclusion the media represented youths as animals that were separate from society, like I said above that this very ideology could be the basis on which the riots started. This helps my argument that it was the youth separation from society and the fear of youth violence was the cause of the 2011 London riots 


 

ms lang reaserch task

12 years a slave usa/uk
wolf of wall street usa
jack Ryan shadow reciut usa/russia
american hustle usa
inside llewyn davis usa/france

a majority of the films in my local cinema are usa based which has been a running fasion for a long time but as the success of british films increaceevan though there is still only one at the moment the number

audience and institution past paper questions

1. discuss the ways in which media products are produced and distributed to audiences within a media area, which you have studied

The media area i will specking about is film and how it is produced and distributed. the hunger games catching fire film was produced with new, top of the range technology to give the viewer the best experience while watching the film. For example they used the Digital Intermediate (4K) (master format) which is highly praised and basically means they bring the film quality to a 4k resolution which is a very high quality picture through out the film.

All the top quality technology was funded from the first films great success and gave the second instalment a very large budget of $130 000 000 and gained a gross of $407,999,255. it wasn't just the technology that drew in the audience the cast and the director also played a part in bringing the audience the cast and director. the main cast members  that brought people in were Jennifer Laurence for her work in the x men first class film and the first hunger games film and Liam Hemmsworth for his work in expendables 2 and also the first hunger games film. This film was directed by Francis Lawrence who also directed the known masterpiece I am legend which is loved through out the film community so film fanatics were going crazy that he was working on the hunger games franchise.

The hunger games were distributed internationally to all the main cinemas (odeon,vue....) around the world by Warner brother going in with such a big buzz and the backing of a wold wide conglomerate the film was in the audiences eyes was already a master piece. and is set to be released on blue ray, DVD netflix and love film which shows that the market is changing from just cinema based releases to and a internet dominated media industry

 the film was marketed very well with lots of sponsors from big companies like subway and cover girl which kept the film in the public eye which in turn kept the films buzz going all the way in til release.

the hunger games catching fire film also dominated viral marketing also by having a twitter page and other big social media sites to gain more and more publicity than they already had. and not only this many big companies across various media forms were holding competitions for example over radio and magazines

warner bro case study

Warner brothers case study:

History

warner brothers was founded in 1903 by group of brothers that had migrated from Poland and gained the 150 dollar investment form the two warner bro’s (Sam and Albert Warner) after they got a movie projector and then used the warner’s money to present the first films they ever did called the life of an American fireman and the great train robbery

Present:

They have come a long way since then now being one of the biggest film companies in the industry now producing films with large scale success such as the hunger games which made a gross of $407,999,255 showing their growth from low budget films to international block buster’s]

Warner brothers approach to film seems like they want to concur the film industry because they venture in to every genre such as  

  

work to be in folder by 16/1/14

Handouts

Grammar of Film

Essay Writing in the Exam

Audiences and Institutions – Film

Exam Terminology

Editing Techniques

Cinematography in Titanic

Planning a Response to G322

Sound Terminology

Exemplar Answers

Mise-en-scene Questions

Work

Editing Essay

Full essay

hunger games case study

production:

The hunger games catching fire movie had huge budget of 130,000,000 which was gained by the large success of the first movie( the hunger games) which had a budget of 78,000,000 but in the opening weekend it gained $152,535,747 and by the 31st of august it has a $407,999,255 gross which paved way for the long awaited second movie that is based on the second book and the second book has the reputation to be the best out of the trilogy 

This film was directed by Wolfgang Petersen who has also directed 2004’s Troy and 1984’s the Neverending story both films are loved and held dear across the world and are revered as classics so people who didn't know much about the books  knew that he was the director and the film was expected to be close to a masterpiece with a big budget, big fan base and a respected and experienced director  

The writer  Simon Beaufoy is also respected and experienced and is known for 127 hours and Slumdog millionaire. With this all star team brought together on one project people expected the film one of the best of 2013  and is considered to be one of the best films of the year evan though thier were many great films in 2013

marketing:

The hunger games catching fire  movie had a wide array of marketing techniques. They used posters and sponsor ships like they had with subway just before the film came out their was a sub representing the new movie  they done this to always keep the movie in the public eye because you would subconsciously think of the movie as your eating the sub   

They also took up a lot of space on buses where only the biggest movies can do which kept them in the public eye again. They also used adverts to reach all audiences which shows why they are with both subway and cover girl to reach more audiences with their ads 

The hunger games movie is also using viral marketing to keep themselves in the public eye using the biggest medias mediums to generate chat and awareness for the movie but this also allows free chat about the movie on these mediums to their friend family or any one they want to tell about the movie which increases the awareness for the movie tenfold  

exhibition: 

The film was premiered in a great fashion on London's red carpet and set off a great buzz for the movie. Also big magazines like kerrang and ok were running competitions for tickets to the movie premiere allowing people to try and win tickets. The movie was shown in nearly every movie theatre showing it is a big name film    

 

audiences and institutions

1.film Warner bro tele BBC music Hollywood records  radio global radio print the guardian
2. lions gate Warner bros
3.working title film 4
4.ofcom are the media complaint section
5.mp4 is an video with sound
6. adverts
7.  bbfc = British board of film classification classifies age
8.barb = broadcaster audience research board study ratings
video games:
ea
activison
treyark
ubisoft 
konami
bando
bandai
blizzard
2k
music
hollywood records
def jam inc.
film
warner bros
disney
lionsgate
tv
bbc
itv

diffrence between bbc and warner bros
the bbc cant present the government in a bad lightand 
warner bros are not ristricted by anything extra other than media laws
the bbc are limited to british users where as warner bros are international
the bbc are accountable to to the british people and the government and warner brothers are only accountable to thier owner 


cross convergence across diffrent platforms

1960's audiences can only see thier films in the cinema and TV, thier views can be seen as racist now but was normal back then. they did not have any varitity in thier media platforms and were limited to when and wher they could what a program that  they liked

2012's audience can see films on thier phones and many other platforms and thier veiw has changed a lot the main diffrence between the 1960's and 2012 is that in 2012 they have more freedom in when and where they can watch thier media

tv new range of channels that cover all inrests and can watch it on the go
radio on tv now can listen on the go
film 3d imax sfx new diverse genre choice and range of institutes can be watched through many channels
music

deveolpmet in technological convergence use in exam